Betting in Kenya


Betting in Kenya

Online sports betting in Kenya had previously been a preserve of international markets and those who could visit casinos available in the different towns.

Sportpesa, Betin and Betway launched their services in Kenya as companies offering online betting in Kenya. They did the ground breaking for all the today’s many betting in Kenya platforms. Sportpesa in particular was very instrumental in educating Kenyans on betting terms, markets, and games.

The emergency of affordable android and smart mobile phones coupled with easily available Internet access in Kenya has greatly contributed to the huge growth in betting customers.

Betting in Kenya is available on online platforms by the many betting companies in Kenya as well as the phyisical betting shops across the country by some of the betting companies in Kenya. Most of the companies offering betting in Kenya also offer SMS betting and USSD betting to make it possible for mobile users with phones that are not smart. These phones are commonly reffered to as “Kabambe”, ap phone with limited features but one that can call, SMS and receive calls and SMS as well.

BCLB is the company tasked with regulating all betting companies in Kenya. All companies with pjlatforms that allows for betting in Kenya to happen are required to have a licence and operating certificate from the regulating body.

When betting started in Kenya, most of the bettors were mostly placing their wagers of football matches. This was as a result of the easiness that football betting offers and also because of the fact that most youths in Kenya are well conversant with football. The betting trends have changed with Basketball, Volleyball gaining popularity among the same clients/Kenyan youths.

Betting in Kenya Commonly Known and Used Bet Types

Home team to win which translate to 1.

Away team to win which translate to 2

Both teams sharing the spoils or the commonly refered to as draw result which translate to X

The above three make up the 1X2 bet results possibilities.

A combination of 1X2 offers double chances betting with 1X being home team to win or match to end in a draw, X2 being away team to win or the match to end in a draw, 12 is where the prediction is for either home or away team to take the day.

Other common betting in Kenya bet type are both teams to score which translate to GG (Goal goal), Over 1.5, Over 2.5, Over 3.5 which translate to 2 goals, 3 goals, and 4 goals or more per game respectively.

The Popular Companies Offering Betting in Kenya


Betika betting in kenya website















Betting in Kenya Inside Physical Shops

Jambobet betting website and platforms in Kenya with over 70 shops countrywide.

Mozzartbet with 3 main shops in Nairobi

Dafabet with shops in Nairobi and other towns in Kenya.

Other betting shops in Kenya are; Betika, Lucky2u, Betpalace, Zukabet, Primebet, Saharabet et al.

Factors to Consider When Chosing a Platform to use for Betting

  • Credibility of the betting company.
  • Bonuses offered to winners and how consistent they are.
  • Odds that are high to help in choosing a winning betslip.
  • An easy to use website, app or both.
  • Customer support
  • How active they are and how much they are felt on the ground in terms of CSR
  • Deposit and withdrawal options and how fast and efficient they operate.
  • Signup and activity based bonuses for new entrant and existing customers respectively.
  • Multibet bonuses
  • Jackpot bonuses
  • Minimum stake amount and teams combinations.
  • Betting markets available for the various teams listed for betting on the various platforms.
  • Check how their reviews are like on social media pages.
  • How prompt they are to respond to raised issues as well as to seetling won betslips.



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